Hear from conference sponsors about their latest technologies, learn about current trends in the industry or catch up with current partners.

From email platform updates to changes in consumer habits, marketers need to optimize their lifecycle marketing strategy to drive engagement and conversions. This session focuses on how marketers are adapting to today and tomorrows changes in lifecycle marketing.

MODERATOR:
TBA

PANELISTS: 
TBA

Join a Promoter, Marketing Manager, and Group Sales Manager as they break down ticket discounting. This panel will explore strategies for when discounts make sense and when they don’t—sharing real-world examples of what has worked and what hasn’t. Learn the best times to offer discounts, how long they should last, and insights on when it’s smart for customers to ask for them. Whether you’re in sales, marketing, or just looking to get the best deal, this session provides practical guidance straight from the experts.

MODERATOR:
TBA

PANELISTS: 
TBA

Whether you're new to venue marketing or looking to sharpen your strategy, this session breaks down the core fundamentals that drive ticket sales. From building a smart marketing plan and identifying your target audience to leveraging digital channels, partnerships, and in-house assets, discover the essential tactics every event marketer needs in their toolkit.

MODERATOR:
TBA

PANELISTS: 
TBA

Organic content isn’t delivering like it used to, and paid performance has taken a hit as Meta phases out precise audience targeting. In this session, we’ll explore ways teams are adapting - leveraging new platform features, shifting creative strategies, and using emerging tools to stay competitive. Attendees will leave with fresh, revenue-driving tactics tailored for Meta’s new reality.

MODERATOR:
TBA

PANELISTS: 
TBA

Take a break to network with your peers and recharge during this coffee break. Our Sponsor Showcase will be in full swing outside of the ballroom, make sure to connect and learn more about new offerings to our industry!

In this town hall-style gathering, we're flipping the script on traditional conference sessions. This session invites active participation, collaboration, and knowledge-sharing among peers. Are you facing challenges or seeking fresh perspectives in your marketing endeavors? Whether it's navigating the ever-evolving digital landscape, overcoming budget constraints, or devising innovative strategies to engage your audience, this session is your opportunity to voice your concerns and tap into the collective wisdom of your fellow marketers of similar venue sizes & types. 

In this town hall-style gathering, we're flipping the script on traditional conference sessions. This session invites active participation, collaboration, and knowledge-sharing among peers. Are you facing challenges or seeking fresh perspectives in your marketing endeavors? Whether it's navigating the ever-evolving digital landscape, overcoming budget constraints, or devising innovative strategies to engage your audience, this session is your opportunity to voice your concerns and tap into the collective wisdom of your fellow marketers of similar venue sizes & types. 

In this town hall-style gathering, we're flipping the script on traditional conference sessions. This session invites active participation, collaboration, and knowledge-sharing among peers. Are you facing challenges or seeking fresh perspectives in your marketing endeavors? Whether it's navigating the ever-evolving digital landscape, overcoming budget constraints, or devising innovative strategies to engage your audience, this session is your opportunity to voice your concerns and tap into the collective wisdom of your fellow marketers of similar venue sizes & types. 

In this town hall-style gathering, we're flipping the script on traditional conference sessions. This session invites active participation, collaboration, and knowledge-sharing among peers. Are you facing challenges or seeking fresh perspectives in your marketing endeavors? Whether it's navigating the ever-evolving digital landscape, overcoming budget constraints, or devising innovative strategies to engage your audience, this session is your opportunity to voice your concerns and tap into the collective wisdom of your fellow marketers of similar venue sizes & types. 

Take a break and recharge with lunch alongside your fellow EVMC attendees. This is the perfect opportunity to continue conversations, connect with peers, and reflect on the day’s insights in a relaxed and welcoming setting. Enjoy great food and even better company before diving into the afternoon’s sessions and experiences.

TBA

MODERATOR:
TBA

PANELISTS: 
TBA

PR is a strategic growth lever, not just a support function. This session explores how to proactively use PR to drive ticket sales, strengthen brand equity, and go beyond the press release.

We’ll examine in-house PR execution, local vs. national media strategy, and alignment across artists, venues, promoters, and brands. Panelists will discuss when press tours and media stunts impact ticket sales, how interviews can serve performance objectives, and how to extend visibility post-show through owned content. Plus, we’ll dive into how to leverage professional sports teams’ audiences in your market or venue and take your message national.  

MODERATOR:
TBA

PANELISTS: 
TBA

Latin and K Pop may be leading the charge, but the lesson is bigger: today’s most successful events are powered by culturally connected, digitally organized communities. From Gen Z mobilization to multi-generational attendance, identity and shared experience now shape how demand builds and how events sell out.

This session will decode the cultural and generational behaviors driving these movements, and show how venues can translate those insights into authentic engagement and strategies that directly impact revenue. 

MODERATOR:
TBA

PANELISTS: 
TBA

TBA

MODERATOR:
TBA

PANELISTS: 
TBA

TBA

MODERATOR:
TBA

PANELISTS: 
TBA

Take a break to network with your peers and recharge during this coffee break. Our Sponsor Showcase will be in full swing outside of the ballroom, make sure to connect and learn more about new offerings to our industry!

Based on your great feedback, we're excited to continue with Breakout Sessions for another year! These dynamic conversations build on the success of last year, offering a collaborative space to share best practices and insights on key industry topics. Each session is unique and will NOT be repeated, so choose the topic that speaks to you most and join the conversation!

ROUND 1 TOPICS:

• BTS of Communications - Internal communications best practices, brainstorming, workflow and timing
  • Regency Ballroom (A, B, C)
  • Public Relations
  • Led By: TBA
     
• Influencer Inner Circle: The Venue Partnership Playbook
  • Regency Ballroom D
  • Marketing
  • Led By: TBA
     
• TBA
  • Regency Ballroom E
  • Marketing
  • Led By: TBA
     
• Tech That Moves Revenue
  • Golden State
  • Digital Marketing
  • Led By: TBA

• Group Sales: Mainstream Pop Culture
  • Carmel
  • Sales
  • Led By: TBA

Based on your great feedback, we're excited to continue with Breakout Sessions for another year! These dynamic conversations build on the success of last year, offering a collaborative space to share best practices and insights on key industry topics. Each session is unique and will NOT be repeated, so choose the topic that speaks to you most and join the conversation!

ROUND 2 TOPICS:

• From the Street to Their Seat: Owning the Guest Journey
  • Regency Ballroom (A, B, C)
  • Public Relations
  • Led By: TBA
     
• TBA
  • Regency Ballroom D
  • Marketing
  • Led By: TBA
     
• TBA
  • Regency Ballroom E
  • Digital Marketing
  • Led By: TBA
     
• Beyond Marketing: Stepping Into Leadership
  • Golden State
  • Wellness/Development
  • Led By: TBA
     
• TBA
  • Carmel
  • Digital Marketing
  • Led By: TBA

Join us for an unforgettable evening as we celebrate the very best in live entertainment and venue marketing at the EVMC Awards.

Back by popular demand in its elevated evening format, this special celebration brings our industry together to recognize the bold ideas, breakthrough campaigns, and exceptional professionals shaping the future of live events. It’s a night dedicated to creativity, innovation, and the power of great storytelling.

More details to follow.

Speaker TBA

Take a break to network with your peers and recharge during this coffee break. Our Sponsor Showcase will be in full swing outside of the ballroom, make sure to connect and learn more about new offerings to our industry!

Most venues collect ticket data, but how do you actually use it? This workshop breaks down how to turn your buyer insights into real marketing moves that drive revenue. This session will cover how to analyze buyer behavior, demographics, build smarter audience segments, find your most valuable fans, optimize campaigns, increase repeat attendance, and prove ROI using data you already have.

MODERATOR:
TBA

PANELISTS: 
TBA

Today’s families are navigating packed schedules, tighter budgets, digital first discovery, and rising expectations for shared experiences. Success requires a deeper understanding of how modern families discover events, engage with brands, and prioritize time together.

This session explores how to market family experiences that reflect today’s realities — from value driven messaging and digital engagement to community partnerships and the on site experience — while building year round connection and long term loyalty.

MODERATOR:
TBA

PANELISTS: 
TBA

Putting the 'partnership' in corporate partnership marketing and public relations is a benefit to clients, fans and other stakeholders, but easier said than done sometimes. Learn how to creatively think about delivering messaging to media and fans, while delivering results to corporate sponsors.

MODERATOR:
TBA

PANELISTS: 
TBA

In this session, industry leaders will explore how venues can intentionally design artist and crew experiences that go beyond expectations and drive real competitive advantage. From strategic, brand-aligned gifting to thoughtfully curated hospitality touch points, panelists will share how backstage moments influence reputation, relationships, and repeat bookings.

MODERATOR:
TBA

PANELISTS: 
TBA

Join us for lunch in Regency Ballroom (A, B, C) where we will announce the site for EVMC 2027!

Back by demand and leveled up. This session dives deeper into creating Day-of-Show content that drives engagement, sparks FOMO, and amplifies your brand. Learn advanced strategies for turning every moment into powerful, shareable content that extends the life of your event and keeps fans coming back for more.

MODERATOR:
TBA

PANELISTS: 
TBA

Back by demand and leveled up. This session dives deeper into creating Day-of-Show content that drives engagement, sparks FOMO, and amplifies your brand. Learn advanced strategies for turning every moment into powerful, shareable content that extends the life of your event and keeps fans coming back for more.

MODERATOR:
TBA

PANELISTS: 
TBA

Back by demand and leveled up. This session dives deeper into creating Day-of-Show content that drives engagement, sparks FOMO, and amplifies your brand. Learn advanced strategies for turning every moment into powerful, shareable content that extends the life of your event and keeps fans coming back for more.

MODERATOR:
TBA

PANELISTS: 
TBA

Back by demand and leveled up. This session dives deeper into creating Day-of-Show content that drives engagement, sparks FOMO, and amplifies your brand. Learn advanced strategies for turning every moment into powerful, shareable content that extends the life of your event and keeps fans coming back for more.

MODERATOR:
TBA

PANELISTS: 
TBA

Explore the new era of college marketing shaped by student-athletes and digital creators. With Name, Image, and Likeness (NIL) opportunities, college athletes can now monetize their personal brands while engaging fans on social media and beyond. This panel will examine how venues and event marketers can leverage NIL partnerships to drive attendance, sponsorships, and fan engagement.

MODERATOR:
TBA

PANELISTS: 
TBA

TBA

MODERATOR:
TBA

PANELISTS: 
TBA

Join us for EVMC’s Closing Night Celebration! A final opportunity to come together, reflect on the week, and end the conference on a high note. Designed as a memorable send-off for our community, this evening will bring attendees together for connection, conversation, and one last shared experience before we head home.

More details to come, but trust us, you’ll want to be there.