Need to set up and get some work done between sessions or take a quick meeting? Grab a seat in the workroom for conference attendees and seamlessly transition between sessions and work in a focused environment. Elevate your productivity and make the most of your conference experience.
First-timers won’t want to miss this casual and informative welcome to EVMC! Receive practical advice about what to expect during the conference, meet other first-time attendees, and hear personal comments directly from some of the Board Members about EVMC 2024 and the days ahead.
Craft your signature brand personality and uncap new opportunities! In our marketing mixology discussion blending content curation, experiential elements, partnerships and more, we'll raise the bar beyond simply hosting shows at our venues with a dive into enhancing your brand image. Learn to shake up your strategies, garnish with creativity, and toast to building an unforgettable brand legacy in the event marketing world.
MODERATOR:
Derrick L. Christian II (Director, Marketing & Brand Innovation - United Center)
PANELISTS:
Jeff Nickler (SVP of Oak View Group & General Manager of Moody Center)
Molly Davis (Founder & Strategic Storyteller - Wonsupona)
Adam Armit (Senior Manager of Marketing, Venues, Live, F&B - Scotiabank Arena)
Chantel Columna (Proprietor & General Manager - Novel Strand Brewing Co.)
Responding to overwhelming requests, we take a deeper dive this year into Mental Health and our Industry: In an industry known for its unique challenges, join us for a transformative session tailored to marketers and industry professionals facing the unique pressures of the entertainment sector. As guardians of brands in an environment of tight budgets and heightened expectations, the burden can be overwhelming. In this engaging session, we'll delve into practical strategies to manage stress, prioritize self-care, and foster resilience. Explore the crucial connection between mental health and our industry, gaining insights that not only empower your professional journey but also nurture your well-being. Don't miss this opportunity to invest in yourself, discover coping mechanisms, and connect with a community dedicated to supporting one another in the demanding entertaining world
MODERATOR:
Gina Rotolo (Vice President Marketing & Communications - Acrisure Arena & Coachella Valley Firebirds)
PANELISTS:
Haillie Lincoln (Co-Founder & Director of Case Management - Backline)
Dr. Donald Wood (Founder & CEO - Inspired Performance Institute)
Kay Meilleur (Regional DIrector of Marketing - Meridian Centre/ASM Global)
Explore the Mile High City on a team building scavenger hunt that will surely energize your company or department. Known for great food, music, and history, Denver offers a perfect setting for teamwork games and activities that will take advantage of the city’s vibrant and varied culture. This your chance to meet new friends, get outside and network with other conference attendees. Recommended that participants wear comfortable shoes and attire for this outdoor afternoon activity.
Meet in Bluebird Ballroom - 2B/C for instructions & next steps. Note: There is no specific end time for this activity so plan accordingly for necessary prep before boarding busses to Red Rocks!
Board busses and depart to Red Rocks Amphitheatre.
EVMC conference badge & Red Rocks concert ticket purchase are required to board the bus.
Buses depart from the Colorado Convention Center at the North Shuttle Drop off area (Stout Street near the corner of Champa St & 14th St) and will drop off at the Upper North Lot at Red Rocks. Return busses at the end of the concert will depart and return to and from the same locations.
Notes: Be prepared to walk uphill from bus drop off and plenty of stairs in the venue (wear sensible shoes!). If you require any accessibility or accommodation please indicate with Shelby Thompson at conference registration. All attendees must abide by Red Rocks restricted bag policy found here. No bags will be able to be left on the buses, please plan accordingly.
Join us as we launch the Event & Venue Marketing Conference with a spectacular kickoff party at the world-renowned Red Rocks Amphitheatre on Wednesday night and check this venue off your concert bucket list! Start the celebration with an exclusive EVMC pre-concert reception presented by Red Rocks Amphitheatre, followed by an electrifying sold-out performance featuring Ian Munsick, along with special guests The War And Treaty and Chancey Williams. Get ready for a night of celebration, music, and networking under the stars at Red Rocks!
Notes: Be prepared to walk uphill from bus drop off and plenty of stairs in the venue (wear sensible shoes!). If you require any accessibility or accommodation please indicate with Shelby Thompson at conference registration. All attendees must abide by Red Rocks restricted bag policy found here. No bags will be able to be left on the buses, please plan accordingly.
*IMPORTANT: EVMC Kick Off Bash is sold out. Concert ticket required for entry into Red Rocks Amphitheatre, including the pre-concert reception & bus transportation. Tickets are non-refundable. Ticket includes complimentary bus transportation to and from the venue, delicious food at the private pre-concert reception, and a cash bar for your enjoyment. For inquiries, contact sthompson@eventvenuemarketing.com
Buses depart Red Rocks Amphitheatre and return to Colorado Convention Center.
Buses will begin to depart at the end of the concert (concert scheduled to end at 11:30 PM) and will depart as they fill.
The departure location will be from Upper North Lot (the same location busses dropped off from)
Complimentary coffee and pastries are available outside of the Bluebird Ballroom ahead of the day's sessions.
Need to set up and get some work done between sessions or take a quick meeting? Grab a seat in the workroom for conference attendees and seamlessly transition between sessions and work in a focused environment. Elevate your productivity and make the most of your conference experience.
Welcome to EVMC 2024! Hear from EVMC President, Kim Allen on what to expect through these exciting few days!
As Venue Marketers and Event Promoters, our shared goal is to maximize attendance for every show. Join us as we delve into the collaborative synergy between Venue Marketers and Promoters, forming a unified team to achieve our goal. Gain insights into the Promoter's perspective, uncover ways Venue Marketers can enhance support, and leave with actionable strategies to ensure your next event is a sold-out success.
MODERATOR:
Lyndsey Cook (Senior Marketing & Booking Manager - INTRUST Bank Arena)
PANELISTS:
Olivia Christian (Marketing Director - TVG hospitality / The Orion Amphitheater)
Sierra Schuette (Senior Marketing Manager - Messina Touring Group)
Eric Jurcak (Senior Marketing Manager - BOK Center)
Kevin Kennedy (Tour Marketing Manager - Outback Presents)
Hear from conference sponsors about their latest technologies, learn about current trends in the industry or catch up with current partners.
In an era where the audience demands more than just a performance, this session will explore how the fan experience has become a pivotal factor in the battle for the consumer dollar and a consideration point for promoters choosing a venue. From the initial ticket purchase to food & beverage specials to the pre-show interactions, our panelists will share strategies on how venues can elevate every aspect of the fan journey, from big ideas to everyday adjustments that resonate with fans.
MODERATOR:
Marissa Dionne (VP, Marketing - Oak View Group)
PANELISTS:
Hannah Baker (Director of Branding - Moody Center)
Daniel Klein (Coordinator, Marketing - Scotiabank Arena)
Rebecca Greve (Marketing Coordinator - United Center)
Pat Tetrick (Director of Guest Relations - Denver Broncos)
Denver is a craft beer mecca, known for an insane amount of highly-regarded breweries. With so much competition, how do these breweries build their brands and differentiate themselves? What goes into creating unique drinking destinations and experiences? How do they reach new customers and convert casual fans into diehards? This session serves up marketing insights from a few local craft breweries and you'll learn their key ingredients.
MODERATOR:
Kirk Wingerson (Marketing Division Manager - Kia Center)
PANELISTS:
Greg Neale (Digital Marketing Director - Avery Brewing (Mahou USA))
Dana Valletti (Social Media Manager - Cerebral Brewing)
Jason zumBrunnen (Founder / Brewmaster - Ratio Beerworks)
This session will explore the importance of a strong partnership between promoter and group sales and league and group sales. Group sales departments work tirelessly to retain and grow their business, so what is the value of a venue group sales department and how can we work as partners to share our successes? As our business evolves, how can we manage change, and what creative and innovative new ideas can be shared to benefit both? Are there assets and fan experiences that cross over from one event to another? Join us to find out. This session dives into a number of topics that will generate thought-provoking ideas and takeaways to benefit your group's sales efforts.
MODERATOR:
Susan Tuladziecki (Group Sales Manager - 313 Presents)
PANELISTS:
Sunni Hickman (Vice President of Marketing - Harlem Globetrotters)
Kristy Maple (President & CMO - MagicSpace Entertainment)
Tami Allen (Senior Director, Winter Sports Events - IMG / Stars on Ice)
This session explores crucial aspects of fostering media relationships, featuring insights from a panel of working media and PR professionals. Learn to forge authentic connections, understand media needs, and craft compelling narratives. Uncover strategies for boosting collaboration among diverse tenant teams, amplifying marketing impact. Redefine PR beyond press releases, exploring innovative approaches that enhance brand reputation and community engagement. Join our engaging session, gaining practical skills to seamlessly integrate marketing, PR, and partnerships.
MODERATOR:
JR Lind (Senior Writer - Pollstar)
PANELISTS:
Sandra Moran (Director of Marketing - KFC Yum! Centre)
Vanessa Kromer (Sr. Director, Publicity - SoFi Stadium, YouTube Theater and Hollywood Park)
Cassie Gause (Partner/Digital Specialist - C&K Media Solutions)
Moving at the speed of show business is a challenge - when racing to get posts up or e-mails out - what steps should be taken to make sure we are being digitally inclusive in 2024? From Alt Text to Video Captioning -- we'll cover the best practices being used & how to best accomplish those goals.
MODERATOR:
Dave Redelberger (Director of Communications & Interactive Marketing - Columbus Arena Sports & Entertainment)
PANELISTS:
Jaimie Garvin (ADA Informational Specialist - Rocky Mountain ADA Center)
Brandon Lucas (President - carbonhouse)
Join us for an exclusive tour experience during the conference, featuring the renowned Bellco Theater and the Denver Performing Arts Complex, conveniently located within and across the street from the Colorado Convention Center. Explore the Bellco Theater, a stunning venue with a 5,000-seat capacity, and the iconic venues within the Arts Complex, including Ellie Caulkins Opera House, Temple Hoyne Buell Theatre, Boettcher Concert Hall, and other versatile performance spaces.
Registration Details:
*Spaces are limited and available on a first-come, first-served basis. Sign up required at the Registration desk in Bluebird Ballroom 2A. Tours will commence from Bluebird Ballroom 2A.
Tour Schedule:
- Tour #1: Thursday, June 6 – 10:00 AM (90 Minutes)
Includes tours of both Bellco Theater & Denver Performing Arts Complex. - Tour #2: Friday, June 7 – 11:00 AM (45 Minutes)
Includes a tour of the Bellco Theater only.
Don't miss this opportunity to discover these extraordinary venues!
Take a break to network with your peers and recharge during this coffee break. Our Sponsor Showcase will be in full swing outside of the ballrooms, make sure to connect and learn more about new offerings to our industry!
In this quick break between regular sessions, Brea Schmidt — former NBA team executive turned entrepreneur, mom of three and the Iris-Award nominated writer behind the Pittsburgh-based social media community The Thinking Branch — will create space for thought, reflection and conversation about the obstacles we face while trying to prioritize mental wellness within our personal and professional lives. Through the raw, personal storytelling that has built an online community of over 175,000 followers and impacted thousands in businesses and organizations across the country, Brea will share her journey of learning to prioritize self-care in a fast-paced life while encouraging conversation about how we can become intentional on embracing vulnerability, identifying what self-care uniquely means for each of us — and using the community of allies around us to better prioritize our well-being.
Join us for this unique LIVE recording of EVMC's podcast, Adventures In Venueland! Attendees will sit-in as podcast hosts Dave Redelberger and Paul Hooper interview Chad Brown, NFL and NCAA champion football player, and current sports commentator and entrepreneur. Dave and Paul will talk to Chad about his 15 years in the NFL, his entrepreneurial passion, advice on leveraging your personal brand, and some of his favorite venues he's visited and played at throughout his career. The audio from this interview and audience questions will be recorded and uploaded to all podcast platforms, such as Apple and Spotify. Enjoy this look behind the curtain of how we record the podcast, unfiltered, and with live audience reaction and Q&A.
GUEST:
Chad Brown - NFL & NCAA Champion, Sports Commentator & Entrepreneur
HOSTS:
Paul Hooper (Co-Host - Adventures In Venueland)
Dave Redelberger (Co-Host - Adventures In Venueland)
Don’t miss the 9th Annual EVMC Awards Luncheon, honoring some of the most creative ideas and innovative individuals in live entertainment. The 2024 winners will be announced for categories including Marketing & Publicity Campaigns of the Year, Most Creative Artist Gifts, Most Creative Artist Welcome, Impact Award & EVMC Breakthrough Professional of the Year. In addition, winners of the 2024 EVMC Gigi and Hall of Fame Awards will be recognized.
Discover the art of crafting compelling campaigns, optimizing engagement, and driving attendance through the impactful medium of email communication
MODERATOR:
Janice Jimenez (Director of Marketing - Climate Pledge Arena)
PANELISTS:
Christina Ventura (Director, Digital + Social - UBS Arena)
Lynsie Campbell (Head of Marketing - Hive.co)
Becky Blumenthal (Marketing Technology Manager - ASM Global)
Phillip Looney (Director, Digital Marketing Strategy- LEAP Event Technology)
Learn innovative, budget-friendly tactics to elevate your show's visibility, attract a wider audience, and boost ticket sales. From grassroots marketing to leveraging digital platforms strategically, we'll explore a spectrum of techniques designed for maximum impact on minimal funds.
MODERATOR:
Jessica Runyon (VP, Global Client Services - Ticketmaster)
PANELISTS:
Kevin Merlet (Director of Marketing - Moda Center)
Kate Edge (Senior Manager, Marketing - Bridgestone Arena)
Misty Swann (Marketing Manager - Opry Entertainment / Ryman Auditorium)
Glen Mikkelsen (Manager - Entertainment, CN Centre)
We are all tasked with big looks & making creative content... and for many of us - we have no video department - meaning it's up to many of us to shoot & edit video content with no real video staff. What microphones, cameras & video editing tools are your best friends?
MODERATOR:
Dave Redelberger (Director of Interactive Marketing - Columbus Arena Sports & Entertainment)
PANELISTS:
Celina Torrijos (Digital Content Manager - Scotiabank Arena)
Meg Kuharich (Communications Manager - TD Garden)
Landon Andries (Marketing Coordinator - Rising Cane's River Center)
In this ever-evolving state of what’s trending and who-knows-who, hear from experienced marketing professionals in music and sport that identify some of the most lucrative and awareness-generating partnerships between artists and athletes. We’ll explore why these partnerships draw attention, create incredible content, and accelerate your ticket sales. In this session, you’ll get a step-by-step process and inside look into how to generate your own playbook for more revenue and ticket sales based on leveraging partnerships and creating a bridge between sport and music.
MODERATOR:
Bjorn Westlund (Senior Manager, Events & Marketing - Denver Broncos)
PANELISTS:
Tessa Morris (Director of Chase Center Marketing - Chase Center/Golden State Warriors)
Michele Bernstein (Founder & CEO - Michi B Inc.)
Kristen Santero (Senior Director of Entertainment Marketing - Caesars Entertainment)
Steve Johnston (Executive Director of Game Presentation - Kroenke Sports & Entertainment)
Learn how to partner with local convention & visitors bureau (CVB) to supplement your storytelling, engage travel and lifestyle media, and market your growth. Hear from CVB executives on best strategies, successful partnerships, and the importance of collaboration.
MODERATOR:
Justin Bresler (VP & Chief Marketing Officer - VISIT Denver)
PANELISTS:
Matthew Payne (Executive Director - Denver Sports Commission)
Katy Strascina (Executive Director - Office of Special Events, City and County of Denver)
Jay Roberts (General Manager - Empower Field at Mile High)
Emily Hall (Marketing Manager - Visit Denver)
Gain an understanding of the basics of data and its crucial role in modern event and venue marketing. Learn the art of setting up your systems for success through data optimization on-site and across your digital platforms.
PRESENTED BY:
Troy Apparicio (Director Customer Engagement, Analytics and Engineering - Opry Entertainment Group)
As social media content evolves, the importance of keeping marketers out of legal trouble grows. Dave Ratner is a renowned attorney specializing in entertainment law. His "Can I Post This?" presentations are an engaging look at do's and don'ts with questions welcome!
PRESENTED BY:
Dave Ratner (Principal - Creative Law Network)
As part of a growing network of venue and event marketing professionals, it can sometimes feel a bit quiet on the smaller cap side of things. During this session, we will discuss the limitations these venues face as well as solutions to these problems to help theater marketers compete with larger venues and make a splash in the world of marketing.
MODERATOR:
Lauren Falco (Advertising & Marketing Manager - Destination El Paso)
PANELISTS:
Jennifer Nordhues Persyn (Executive Director, Venue Marketing & Publicity - Kroenke Sports & Entertainment)
Drew Granchelli (Director of Marketing, Arenas, Stadiums & Theaters Division - ASM Global)
Brittany Griffith-Herndon (Director of Sales and Marketing - Altria Theater)
Colleen Rogalski (Marketing & Booking Manager - The Genesee Theatre)
Whether or not you have a dedicated group sales team, it's important to have group sales support from the entire organization! In this session, we'll dive into some of the best practices venues and teams have utilized to turn everyone into a group seller, as well as discuss how to navigate those discussions for getting buy-in across departments.
MODERATOR:
Erin Simmons (Director, Ticket Sales - Milwaukee Bucks / Fiserv Forum)
PANELISTS:
Erin Kennedy (Group Ticket Sales Manager - Denver Nuggets / KSE)
Aaron Ostrovsky (Sr. Director, Group Sales - Colorado Avalanche & Mammoth)
Stan Macko (Regional Director of Group Sales - Addition Financial Arena)
Take a break to network with your peers and recharge during this coffee break. Our Sponsor Showcase will be in full swing outside of the ballrooms, make sure to connect and learn more about new offerings to our industry!
We heard your feedback and we're taking a new spin on Roundtable Sessions. Introducing Break Out Sessions! Take part in this open conversation about each topic and collaborate sharing best practices. Topics will not be repeated so choose carefully!
ROUND 1 TOPICS:
- Crafting All-Star Spokespeople: Tips on how to elevate your representation with expert preparation.
- Bluebird Ballroom - 1A
- Hear tips on how to best prepare your spokesperson for interviews, and guide the narrative. Empower your spokesperson to become confident, well-informed, and an effective brand ambassador.
- Public Relations
- Led by: Megan Little (Senior Director of Communications and Event Marketing - Enterprise Center / Stifel Theatre / St. Louis Blues)
- Gen Z Unleashed: Navigating the Marketing Landscape for the Next Generation
- Bluebird Ballroom - 2B
- Unlock the secrets of effectively marketing to Gen Z and staying ahead in the rapidly evolving world of youth-centric marketing!
- Led by: Melissa Sandoval Suarez (Social Media & Design Manager - Acrisure Arena) & Franchesca Forrer (Marketing Director - Acrisure Arena)
- TikTok Tips & Tricks
- Bluebird Ballroom - 2G
- Social Media
- Marketing
- Dive in and learn the basics and the hacks of creating authentic and engaging content for TikTok.
- Led by: Hannah Avdalovic (Senior Manager, Social Media - Golden State Warriors/Chase Center)
- Organize your Adpacks: Explore Different Media Buying Tools to Make Booking and Settlement Easier
- Bluebird Ballroom - 2F
- In charge of buying media for your building or shows? Spending hundreds of thousands to just hundreds? Whether it is Excel, Google Sheets or dedicated SaSS products, learn different ways to organize, evaluate, book, track and settle your advertising plans.
- Marketing
- Led By: Andrea Rivera (Venue Marketing Manager - Kroenke Sports & Entertainment) & Wendi Walker (Senior Marketing Manager - Mills Entertainment)
We heard your feedback and we're taking a new spin on Roundtable Sessions. Introducing Break Out Sessions! Take part in this open conversation about each topic and collaborate sharing best practices. Topics will not be repeated so choose carefully!
ROUND 2 TOPICS:
- Smaller markets but bigger impacts: How secondary and tertiary markets are keeping their venue in the spotlight.
- Bluebird Ballroom - 2B
- Gain insights into the playbook of smaller-cap venues as they share their tips and tricks for staying in the spotlight and consistently filling seats. Join us for a discussion packed with practical strategies that have proven effective for venues of similar size.
- Marketing
- Led By: Megan Boyle (Director of Marketing - XL Center, Pratt & Whitney Stadium, Hartford Wolf Pack)
- It's So Obvious! (But Usually Isn't): Simple Hacks for Better Business Outcomes.
- Bluebird Ballroom - 2D
- If you've ever thought "Why didn't I think of that?" while on the job, you've got lots of company. This session covers little things that we can and should be doing to land more shows, sell more tickets and build stronger relationships - but somehow it never occurred to us that we should be doing them. Join us to learn simple solutions that were right in front of us all along.
- Pubic Relations
- Led by: Kirk Wingerson (Marketing Division Manager - Kia Center) & Gina Rotolo (VP, Marketing & Team Business Services - Coachella Valley Firebirds)
- Influencing the Influencers
- Bluebird Ballroom - 2G
- Maximize your impact on influencers and media partners. You wield more influence than you realize. Transform your venue assets into a powerful brand- building tool. Shift from being everyone’s box office to leveraging your venue tickets to strengthen and elevate your brand without impacting your budget.
- Marketing
- Led by: Veronica Cantu (VP Marketing, Moody Center)
- Managing Media Requests for Touring Events
- Bluebird Ballroom - 2F
- Public Relations
- Managing press for touring concerts and family shows can feel like babysitting. Get a 101 crash course and learn how simple processes to help you manage requests, deal with publicists, and work with your security and event service teams all to get better coverage in your market.
- Led By: Kerry Graue (Sr. Director PR - UBS Arena)
Elevate your Thursday evening experience at the Colorado Convention Center's beautiful brand-new terrace, where you'll be treated to panoramic vistas of the Rocky Mountains and Denver's skyline. Indulge in handcrafted cocktails or mocktails and savor some fabulous eats provided by ASM Global.
Two drink tickets will be provided per person. After that, the bars will accept credit cards (food and beverage is a cashless operation).
Step into the heart of Ball Arena, home of the Colorado Avalanche and Denver Nuggets for our Thursday night affair co-hosted by Ticketmaster & Kroenke Sports & Entertainment. Unwind after a long day of sessions with an exciting evening of food, networking, behind the scenes tours and more!
This event will be held in the Michelob Ultra Mountain House at Ball Arena.
Note: Your EVMC credential is your ticket into the celebration. Limited tours of Ball Arena are available for sign up on a first come, first serve basis available through the Whova app. Ball Arena will be enforcing a no bag policy. No bags larger than 4”x6”x1.5” allowed. For other arena policies or FAQ, please visit here.
Entrance: Michelob Ultra Mountain House is located at 1000 Chopper Circle, Denver, CO 80204. The entrance to Michelob Ultra Mountain House can be found directly on Chopper Circle between Ball Arena’s East and Main Entrances. (red dot on the map here) The venue is a quick 20-minute walk or 7-minute drive away. We encourage you to walk, ride share or arrange your own transportation to make the most of this fun-filled night!
Complimentary coffee and pastries are available outside of the Bluebird Ballroom ahead of the day's sessions.
Need to set up and get some work done between sessions or take a quick meeting? Grab a seat in the workroom for conference attendees and seamlessly transition between sessions and work in a focused environment. Elevate your productivity and make the most of your conference experience.
🚀 Join our conference talk, "Say Hi To AI," unraveling the game-changing role of Artificial Intelligence in event venue marketing. Discover how AI elevates audience reach, enhances promotions, and optimizes the overall event experience. Don't miss insights that redefine event marketing strategies. Embrace the future with AI! 🌐🎉 Yes, this description was written by ChatGPT.
MODERATOR:
Omar Gates (Marketing and Advertising Coordinator - Kroenke Sports & Entertainment)
PANELISTS:
Larissa Schwartz (Instructor of Generative AI - University of Colorado Boulder)
Daniel Ritchie (Founding Member - Brain Wave Collective)
Austin McKenna (Executive Director, Safety & Security - Kroenke Sports & Entertainment)
Cynthia Coulbourne (Founder & CEO - Gray Horse Group LLC)
Bravo TV's Below Deck Mediterranean
Captain Sandy Yawn
Superyacht Captain, Author & Businesswoman
Over the last 30 years, Captain Sandy Yawn has risen through the ranks of a male-dominated industry to join an elite class of international maritime captains. Her exceptional leadership style has helped her break through every obstacle in her path - from glass ceilings and a near-fatal accident on land, to fires and pirates at sea. Captain Sandy is a powerful female role model and her sterling reputation is built upon investing in others. With her affinity for adventure and minimizing drama, Captain Sandy will inspire you to take the helm and lead with conviction.
Take a break to network with your peers and recharge during this coffee break.
Join us for an exclusive tour experience during the conference, featuring the renowned Bellco Theater and the Denver Performing Arts Complex, conveniently located within and across the street from the Colorado Convention Center. Explore the Bellco Theater, a stunning venue with a 5,000-seat capacity, and the iconic venues within the Arts Complex, including Ellie Caulkins Opera House, Temple Hoyne Buell Theatre, Boettcher Concert Hall, and other versatile performance spaces.
Registration Details:
*Spaces are limited and available on a first-come, first-served basis. Sign up required at the Registration desk in Bluebird Ballroom 2A. Tours will commence from Bluebird Ballroom 2A.
Tour Schedule:
- Tour #1: Thursday, June 6 – 10:00 AM (90 Minutes)
Includes tours of both Bellco Theater & Denver Performing Arts Complex. - Tour #2: Friday, June 7 – 11:00 AM (45 Minutes)
Includes a tour of the Bellco Theater only.
Don't miss this opportunity to discover these extraordinary venues!
Need some inspiration or motivation to take that next step in your career? Join us for an insightful conversation with some of the most successful women leaders in the live events industry as we explore what it takes to stay ahead and move forward. From building resilience and embracing change to fostering innovation and cultivating a growth mindset, these fierce women will share their insights and experiences on what it takes to succeed in the fast-paced and competitive live events industry.
MODERATOR:
Kelly Evans (President - Denver Women’s Sports Collective)
PANELISTS:
Lanell Rumion (Director of Booking - Frost Bank Center)
Rachelle Harris (Sr. Director, Membership Services - Colorado Avalanche)
Jessica Runyon (VP, Global Client Marketing - Ticketmaster)
The days of "regular business hours" are behind us - give your customers 24/7 access to the most desirable products in your venue by taking your premium offerings online! In this session, we'll discuss the process and best practices for automating the premium sales process as a supplement to a traditional sales team!
MODERATOR:
Tom Grossinger (Senior Director, Premium Sales - Kroenke Sports & Entertainment)
PANELISTS:
Colin Casey (Executive Vice President & Co-Head - Sports & Entertainment - Fevo)
Nicole Houin (Senior Director, Premium Sales & Service - 313 Presents)
Scott Spencer (President - Suite Pro)
Explore innovative strategies to turn your data into revenue streams, making each moment a profitable one. This session is your guide to maximizing the value of your customer data.
MODERATOR:
Scott Aller (Sr. Director: NBA, NHL and Arenas - Ticketmaster)
PANELISTS:
Tori McCaffrey (Digital Marketing Manager - Kroenke Sports & Entertainment)
Mikela Lyons (Business Intelligence: Digital Marketing Analytics - Kroenke Sports & Entertainment)
Explore the latest trends and marketing strategies within the cannabis industry and discover how these insights can be harnessed to elevate your entertainment marketing game. Against the backdrop of Colorado's cannabis-friendly culture, we'll also contemplate the imminent shift when cannabis can be consumed in venues, discussing its potential implications on the concert experience. Join us for a groundbreaking conversation that promises to ignite fresh perspectives and blaze trails for the future of entertainment marketing.
MODERATOR:
Krista Raymer (Founder & CEO - Vetrina Group)
PANELISTS:
Alexi Chialtas (Co-founder & CEO - FIND WUNDER)
Joey Gindi (Co-Founder & CEO - Ajoya)
Dan Rowland (President & Principal Consultant - Cordillera Advisory Management)
Emily Wells (Membership & Marketing Manager - Cannabis Marketing Association)
Join us for lunch in Bluebird Ballroom 1B/C where we will announce the site for EVMC 2025!
In this town hall-style gathering, we're flipping the script on traditional conference sessions. This session invites active participation, collaboration, and knowledge-sharing among peers. Are you facing challenges or seeking fresh perspectives in your marketing endeavors? Whether it's navigating the ever-evolving digital landscape, overcoming budget constraints, or devising innovative strategies to engage your audience, this session is your opportunity to voice your concerns and tap into the collective wisdom of your fellow marketers of similar venue sizes & types.
In this town hall-style gathering, we're flipping the script on traditional conference sessions. This session invites active participation, collaboration, and knowledge-sharing among peers. Are you facing challenges or seeking fresh perspectives in your marketing endeavors? Whether it's navigating the ever-evolving digital landscape, overcoming budget constraints, or devising innovative strategies to engage your audience, this session is your opportunity to voice your concerns and tap into the collective wisdom of your fellow marketers of similar venue sizes & types.
In this town hall-style gathering, we're flipping the script on traditional conference sessions. This session invites active participation, collaboration, and knowledge-sharing among peers. Are you facing challenges or seeking fresh perspectives in your marketing endeavors? Whether it's navigating the ever-evolving digital landscape, overcoming budget constraints, or devising innovative strategies to engage your audience, this session is your opportunity to voice your concerns and tap into the collective wisdom of your fellow marketers of similar venue sizes & types.
There is often pressure from leadership, ownership, teams, and sometimes even artists for venues to make public statements surrounding the topics of war, political firestorms, and other social issues. What do you do, when do you speak up, and how do you navigate when and when not to make public statements?
MODERATOR:
Rosie Selle (VP Marketing - Climate Pledge Arena)
PANELISTS:
Eric Rose (Partner - EKA)
As traditional media fades for some marketing partners, experiential marketing is taking an outsized presence in both sponsorship and fan outreach. This session provides best practices in combining marketing and corporate sponsorship to make fans and sponsors happy.
MODERATOR:
Brian Kitts (Chief Marketing Officer - Red Rocks Amphitheatre)
PANELISTS:
Dan Migala (Co-President and Chief Revenue Officer - Legends IQ)
Josh Moore (Vice President, Sponsorship Valuation - Legends IQ)
Group sales is a great way to move large volumes of tickets, but sometimes depending on the show or game it is easier said than done. In this session, we will hear from Group Sales experts who came up with unique ideas and promotions to sell their events.
MODERATOR:
Joe Rugo (EVP - Partner Development - FEVO)
PANELISTS:
Madison Heckman (Senior Account Executive, Group Sales - Comcast Spectacor)
Kerri Troyer (Director of Premium Sales - T-Mobile Center)
Christina Seppala (Senior Director of Group Sales, Denver Nuggets - Kroenke Sports & Entertainment)
Michael Ramos (Director, Groups & Hospitality - Sacramento Kings & Golden 1 Center)
Take a dive into different social media platforms, the metrics and tools available to create building blocks for future content.
MODERATOR:
Amelia Jude (Digital Content Manager - Portland Trail Blazers)
PANELISTS:
Nicole Parra (Social Media Manager - Climate Pledge Arena)
Maddie Burgner (Event Marketing Coordinator - Amalie Arena)
Tessa Ruid (Arena Marketing Manager - Fiserv Forum/Milwaukee Bucks)
Take a break to network with your peers and recharge during this coffee break.
Get your final bids in on our final day of the conference! Bidding closes at 3:15 PM sharp!
All items must be paid for and collected before 4:30 PM in Bluebird Ballroom - 2A.
Happy Bidding!
Take a deep dive into the surge of international artists and some of the most successful global marketing campaigns. From music to family shows these industry experts and thought leaders reveal their insights into the explosion of international touring artists and how they are redefining the live entertainment industry, engaging their superfans, and reaching mainstream audiences. This session will outline important factors that attract, obtain, and convert new or returning audiences by identifying key differences between domestic and international marketing.
MODERATOR:
Kelli Fadroski (Communications Manager - Crypto.com Arena, Peacock Theater & L.A. LIVE)
PANELISTS:
Liz Roca (Tour Marketing Director - United Talent Agency)
Amy Flax (Director of International Marketing - Family Entertainment Live)
Matt Radmanovich (VP of Communications - Thrill One Sports and Entertainment)
Marvin Medina (Sales and Marketing Manager - James L. Knight Center)
Cap off EVMC 2024 with an unforgettable night at Punch Bowl Social! Join us for an evening filled with bowling, games, karaoke, arcade fun, delicious food, and refreshing drinks. It’s the ultimate closing-night celebration where entertainment and revelry collide. Prepare for a night of excitement and shenanigans—you won't want to miss this! Plus, be there for the thrilling draw of the 50/50 raffle winner! EVMC conference badge is required for entry.
Location: Punch Bowl Social, 65 Broadway, Denver, CO
Note: The venue is a quick 10-minute drive away. We encourage you to ride share or arrange your own transportation to make the most of this fun-filled night!
EVMC is organizing an optional group activity for Saturday, June 8th.
Get a taste of the Rocky Mountains on this beer tour with sunshine, craft beer, and the great outdoors! Enjoy breweries along the scenic way in towns known for their craft beer and Wild West feel. Breathe in fresh mountain air, disconnect from the city and enjoy a beer in good company. We do the driving, so you can drink and enjoy the views. The private tour begins with a pickup from Hyatt Regency Colorado Convention Center. From there you will drive to a mining town to stop at a local craft brewery for a cold beer. Continue the drive up Bear Creek Canyon and have another refreshing beer at the base of the Rockies. Drive along scenic Lariat Loop with Rocky Mountain views. The tour departs at 11:00 am and returns to Hyatt Regency at 3:00 pm. The cost is approximately $125pp and includes one beer at each stop, transportation, and a fun local guide. Limited to the first 29 people who sign up.