First-timers won’t want to miss this casual and informative welcome to EVMC! Receive practical advice about what to expect during the conference, meet other first-time attendees, and hear personal comments directly from some of the Board Members about EVMC 2025 and the days ahead.
From crafting unforgettable marketing campaigns to selling top-tier events, this panel unpacks the behind-the-scenes strategies that bring some of the world’s most memorable shows to life. Learn how promoters navigate relationships with brands, agents, and management to get events off the ground—and how they collaborate with a venue’s name and likeness to create success stories.
This session will also dive into the impact of local marketing strategies, highlighting why incorporating local flair and tailoring campaigns to each market can make every tour stop unique. Whether you’re building on an A-list brand or tour, elevating emerging talent, or appealing to the masses, you’ll leave with actionable insights to make your shows stand out.
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This session will explore the power of grassroots marketing—street teams, local promos, viral moments, and word-of-mouth magic. Unlock out-of-the-box creative strategies that turn community connections and digital buzz into sold-out events!
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Kick off EVMC Atlanta with a fresh twist on our traditional team-building event! For the first time ever, we're going head to head with a live game show experience — a marketing-themed edition of Family Feud, designed specifically for live entertainment, concert, and venue marketers and hosted by Hosted by Your Rocktioneer® ~ Seth Weiner! Bring your competitive spirit as you team up with industry peers, test your knowledge, meet new people and battle for victory. Expect high-energy fun, friendly rivalries, and plenty of laughs to set the tone for a productive and engaging conference.
Complimentary coffee and pastries are available outside of the Peachtree Ballroom ahead of the day's sessions.
Welcome to EVMC 2025! Hear from EVMC President, Kim Allen on what to expect through these exciting few days!
This session will explore the evolving role of sports and entertainment arenas as central anchors in revitalized urban districts. Discover how to enhance enterprise value and fan experience by strategically integrating with surrounding neighborhoods, transforming your arena into a vibrant, year-round community hub. Panelists will discuss key trends shaping the future of arena districts, and share strategies for creating engaging experiences that drive traffic, unlock new revenue streams, and forge innovative partnerships to capitalize on the growing live experience sector.
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Hear from conference sponsors about their latest technologies, learn about current trends in the industry or catch up with current partners.
In 2025, digital advertising is a game-changer for live events, blending creativity with cutting-edge data strategies. This session breaks down key terminology, tools, and tactics to help new marketers navigate the ever-evolving digital landscape. Learn how to stretch your media budget, reach your ideal audience, and drive ticket sales like a pro. Whether you're just starting out or refining your approach, you'll leave with practical tips to turn clicks into crowds.
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Take a break to network with your peers and recharge during this coffee break. Our Sponsor Showcase will be in full swing outside of the ballroom, make sure to connect and learn more about new offerings to our industry!
In this town hall-style gathering, we're flipping the script on traditional conference sessions. This session invites active participation, collaboration, and knowledge-sharing among peers. Are you facing challenges or seeking fresh perspectives in your marketing endeavors? Whether it's navigating the ever-evolving digital landscape, overcoming budget constraints, or devising innovative strategies to engage your audience, this session is your opportunity to voice your concerns and tap into the collective wisdom of your fellow marketers of similar venue sizes & types.
In this town hall-style gathering, we're flipping the script on traditional conference sessions. This session invites active participation, collaboration, and knowledge-sharing among peers. Are you facing challenges or seeking fresh perspectives in your marketing endeavors? Whether it's navigating the ever-evolving digital landscape, overcoming budget constraints, or devising innovative strategies to engage your audience, this session is your opportunity to voice your concerns and tap into the collective wisdom of your fellow marketers of similar venue sizes & types.
In this town hall-style gathering, we're flipping the script on traditional conference sessions. This session invites active participation, collaboration, and knowledge-sharing among peers. Are you facing challenges or seeking fresh perspectives in your marketing endeavors? Whether it's navigating the ever-evolving digital landscape, overcoming budget constraints, or devising innovative strategies to engage your audience, this session is your opportunity to voice your concerns and tap into the collective wisdom of your fellow marketers of similar venue sizes & types.
Join us for lunch in the Agusta Ballroom to recharge and connect with other attendees!
Ticket sales are just the beginning. Today’s successful venue marketers and corporate partnership teams are collaborating like never before to develop innovative revenue streams that elevate the fan experience while driving profitability. Learn from industry leaders as they share strategies for building mutually beneficial corporate partnerships, designing upsell products fans can’t resist, and unlocking untapped potential in your arena’s operations. Whether you're looking to enhance the guest experience or boost your bottom line, this session will provide actionable insights and inspiration to take your venue’s revenue to the next level.
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It's the Day of Show—what content can marketing teams create to drive engagement and spark FOMO? In this seminar, we’ll dive into effective strategies for capturing behind-the-scenes moments, from trade shots and artist interviews to exclusive event access. We’ll discuss challenges, best practices, and real-world success stories for leveraging authentic content that amplifies buzz and keeps fans engaged.
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Catch a special LIVE recording of the official EVMC Podcast Adventures in Venueland. Dave Redelberger & Paul have a very special giest lined up for this episode.
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Paul Hooper (Co-Host - Adventures In Venueland)
Dave Redelberger (Co-Host - Adventures In Venueland)
Data is the key to creating marketing plans that not only drive ticket sales but also strengthen your brand. This panel will explore how to use insights from ticketing and like-shows to set clear goals, improve engagement, and enhance the patron experience.
Learn practical strategies to break down data silos, centralize information, and create actionable plans that deliver results—whether it’s boosting revenue, improving communication, or aligning with your brand’s long-term vision. Perfect for marketers looking to turn data into real impact.
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If you're not celebrating your venue's wins, you're doing it wrong. From record-breaking sales to a blockbuster year to an exciting new partnership, there are endless opportunities to share positive news relating to your venue. This session will not only help you identify newsworthy items that you should be highlighting, but it will explore various creative ways to tout your successes. Get ready to grab the spotlight and broadcast your brightest moments!
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Make fans the MVPs (Most Valuable Purchasers) with the slam dunk retail strategy discussed in Merch Madness. We’ll break down how to score big in the world of event and arena merchandising. In this high-energy session, industry experts share winning strategies for creating irresistible product lines, mobile merch opportunities, collaborations, and driving fan loyalty through game-changing merchandise experiences.
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Attracting audiences – or larger crowds for those with an already steady following is a goal for just about every organization in the world. An audience gives our art meaning, creates motivation, and, more simply, keeps the lights on and the bills paid. So, creating a strategy to find, retain, and grow audiences is key to any venue’s success. In this session, we will hear from Group Sales experts who came up with unique ideas and promotions to appeal to larger groups, sell more tickets, and elevate the theatre/game/show experience for everyone.
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Take a break to network with your peers and recharge during this coffee break. Our Sponsor Showcase will be in full swing outside of the ballroom, make sure to connect and learn more about new offerings to our industry!
Based on your great feedback, we're excited to continue with Breakout Sessions for another year! These dynamic conversations build on the success of last year, offering a collaborative space to share best practices and insights on key industry topics. Each session is unique and will NOT be repeated, so choose the topic that speaks to you most and join the conversation!
ROUND 1 TOPICS:
- More Than a Discount: Unpacking How Promoters Shape Group Pricing & Incentives.
- Chastain D
- Sales
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- What’s Your Workflow? Excel Sheets Are Out, Emerging Tech Is In!
- Chastain E
- Digital Marketing
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- Creating Activations That Engage: From Concept to Execution
- Chastain F & G
- Marketing
- Led By: TBD
- Becoming Media Savvy: A Workshop on Media Training & Dynamic Live Shots
- Peachtree 1 & 2
- Public Relations
- Led By: TBD
Based on your great feedback, we're excited to continue with Breakout Sessions for another year! These dynamic conversations build on the success of last year, offering a collaborative space to share best practices and insights on key industry topics. Each session is unique and will NOT be repeated, so choose the topic that speaks to you most and join the conversation!
ROUND 2 TOPICS:
- Sustaina-what? How do you craft your sustainability stories?
- Chastain D
- Marketing
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- Crafting Big Looks for Concert On-Sale
- Chastain E
- Marketing
- Led By: TBD
- How to Keep Annual Events Feeling Fresh: Strategies for Ongoing Success
- Chastain F & G
- Marketing
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- Turning Internal Teams into Brand Ambassadors: The Power of Internal Communication in Triumph and Crisis
- Peachtree 1 & 2
- Public Relations
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Join us for a landmark evening as we celebrate a decade of creativity and innovation at the 10th Annual EVMC Awards, at the iconic Fox Theatre in Atlanta! This special edition of the awards will shine a spotlight on the most groundbreaking ideas and exceptional professionals in live entertainment marketing. This is your chance to tour this beautiful piece of Atlanta history and enjoy everything the Fox has to offer! Don’t miss this elevated evening of networking, recognition, and celebration among the industry's best.
Complimentary coffee and pastries are available outside of the Peachtree Ballroom ahead of the day's sessions.
How can events and venues of all sizes craft unique brand identities that resonate with their audiences? This panel will explore the challenges of building and maintaining strong brands; Industry experts will share practical strategies for defining brand health, measuring success through meaningful KPIs, and leveraging diverse marketing approaches. Join us to discover how to stand out and create a lasting impact in a competitive market.
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Stay tuned for who the EVMC 2025 keynote speaker will be!
Take a break to network with your peers and recharge during this coffee break.
Learn some fundamentals of managing people while shaping your unique leadership style. This session dives into best practices for building high-performing teams and fostering growth, including actionable strategies for creating development plans, designing meaningful internships, and driving success at every level.
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Who doesn’t love a good party? Get inspired to celebrate anniversaries and milestones that make your venue the life of the party! This panel is all about turning key times into unforgettable stories, so your venue’s legacy feels as iconic as the events it hosts. We’ll review accurately archiving achievements, building brand books, creating commemorative collections and more to share the branding ABCs of anniversaries. Make every milestone into moments that will go down in history. Because they will.
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Discover how small marketing teams can be efficient in our fast-paced event industry when responsible for all things marketing - media buying, social content, PR and more.
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In an age of influencer-driven campaigns and ever-evolving data practices, navigating the legal landscape of sports and entertainment marketing is more complex than ever. This panel, featuring a sports and entertainment attorney and venue marketing and operation executives, will provide real-world solutions to common legal challenges facing venue marketers.
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"¡Goooool!" Venues across North America are welcoming more international soccer matches as they prepare for FIFA World Cup 2026. This session will provide essential insights, and delve into soccer terminology, effective crowd management strategies for enthusiastic fans, and uncover impactful marketing and PR tactics to amplify your venue's presence during these high-profile events." with "Learn from industry leaders as they share strategies for building mutually beneficial corporate partnerships, designing upsell products fans can’t resist, and unlocking untapped potential in your arena’s operations. Whether you're looking to enhance the guest experience or boost your bottom line, this session will provide actionable insights and inspiration to take your venue’s revenue to the next level.
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Join us for lunch in Augusta Ballroom where we will announce the site for EVMC 2026 & the winner of the week's 50/50 draw!
This session will explore how sports and entertainment venues can leverage SMS and email marketing to boost fan engagement, personalize interactions, drive ticket sales, and unlock new upsell and revenue opportunities. Industry experts will share proven strategies for creating a 360° digital fan experience, from consideration to retention, growing your SMS and email audiences, and utilizing Ticketmaster's Managed SMS platform. Walk away with actionable insights to enhance fan engagement at every stage of their journey.
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You will hear from professionals in Group, Premium and Marketing teams about how they connect and collaborate with each to execute more effective and successful campaigns.
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While most venues limit their social media focus to Instagram, Facebook and X, there are several other platforms that are ripe for use. From TikTok to Threads to LinkedIn and now, Bluesky, we'll discuss these alternatives and how they can help connect you to new audiences. This session will also explore likely future trends, the secret sauce to get your content going viral and how algorithms can impact your best efforts.
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The entertainment industry is more than a career—it's a lifestyle. With long nights, weekend gigs, and the pressure to always be "on," the line between work and personal life often blurs. This session dives deep into the unique challenges of burnout in an industry that thrives on passion and relentless schedules.
Learn how to recharge your creativity, build a sustainable work-life balance, and thrive in a profession that demands so much of your time and energy. This session will equip you with tools to protect your spark while staying in the spotlight.
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How to go about the art of curating memorable experiences for your fans and produce artist gifts that are gram-worthy.
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Take a break to network with your peers and recharge during this coffee break.
This is the last chance to place your bids on silent auction items! Bidding closes at 2:30pm. Head to Peachtree A to get your bidding on!
Discover how artificial intelligence is revolutionizing the way venues market events, engage with fans, and deliver unforgettable experiences. Join industry leaders as they discuss real-world examples, innovative tools, and future possibilities for leveraging AI to create deeper connections with fans, boost revenue, and stay ahead in an ever-evolving entertainment landscape.
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